New Level Golf Co.

New Level Golf is an independent golf equipment brand committed to helping players find the perfect fit through direct-to-consumer precision club fitting. Known for its clean, forged designs and high-performance irons, New Level pairs traditional craftsmanship with a modern, data-driven approach to fitting.

The company’s in-house fitting experience, available at their headquarters in Scottsdale, Arizona, is designed to provide golfers with the same attention to detail trusted by elite amateurs and professional clients. Using launch monitor technology like Foresight Sports GCQuad, New Level’s fitters analyze ball flight, swing dynamics, and player feedback to build a complete equipment profile tailored to the individual.

Fitting Philosophy

New Level believes that great iron play starts with consistency, feel, and confidence. That’s why their fittings focus on optimizing launch conditions, strike quality, and turf interaction—not just chasing distance. Players are guided through a hands-on process that includes head-to-head testing of various New Level iron and wedge models, paired with a wide array of premium shaft options.

Every recommendation is grounded in both data and feel, ensuring golfers walk away with clubs that elevate performance and match their swing DNA. Since New Level manufactures and sells directly, there’s no pressure to fit into a particular SKU or inventory need—just pure, objective fitting.

Built In-House, Backed by Expertise

All custom builds are assembled on-site with tour-quality tolerances and attention to detail. From swing weighting to loft and lie calibration, New Level controls every step of the process from spec sheet to final build. That means golfers receive a completely custom set, purpose-built to perform.