CG Placement
CG placement refers to where the center of gravity sits inside the clubhead, front to back, high to low, and heel to toe. It's one of the most critical design elements affecting ball flight and performance.
Even small shifts in this location change how the club launches the ball, how much it spins, and how stable it feels on off-center strikes. A low and deep CG helps the ball launch higher with more forgiveness. A forward CG lowers launch and spin for a more penetrating flight.
Moving the CG toward the heel can make it easier to square the face, while shifting it toward the toe can help reduce hooks.
Fitters use CG placement to match the club’s behavior to the golfer’s swing. Players who need help getting the ball up may prefer a head with a low, deep CG. Golfers who generate too much spin might fit better into something with the CG pushed forward.
Understanding CG placement helps explain why two clubs with the same loft and shaft can fly very differently. When the CG is matched correctly, the golfer gets more efficient launch, tighter dispersion, and more predictable ball flight.