Clubface
The clubface is the front surface of the golf club that strikes the ball. Its design affects how the ball launches, spins, and curves.
Modern faces use variable thickness patterns or special materials to increase forgiveness by helping maintain ball speed on off-center hits. Grooves and face texture also play a role by influencing spin, especially on irons and wedges.
Fitters pay close attention to how a golfer interacts with the face. Toe, heel, high, or low strikes all produce different ball flights and spin patterns. Understanding a player’s typical impact location helps the fitter recommend the right head style, face technology, and setup.
A well-fit clubface supports more consistent contact, tighter dispersion, and a ball flight the golfer can trust.